As a small business with limited (read no) marketing budget, how do you get noticed and how do you get your brand to be top of mind for your buyers?
We struggle with this daily.
Social networking is touted to be the way to become an influencer - offer free advice and knowledge.
Let me tell you that most of the time the people using this free information and knowledge are your competitors. Other small businesses that have exactly the same idea and are just using the information you publish to promote their brand.
When you spend all your time taking care of business that pays the bills today, how can you make time to spend on social networks because no matter how hard you try, you get lost and distracted and peel yourself away from someone else's posts 3 hours later!
Here's how I do it. I put a timer on - a loud clicking mechanical timer like you would when a cake is in the oven. When it goes off - I stop.
It does take some time and it does pay off in due course.
Better anyway than the annoying shouting 'buy this and get that free' type stuff.
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